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By Tony Connelly | Sports Marketing Reporter

November 17, 2016 | 2 min read

The FIDH (International Federation of Human Rights) has partnered with social media agency We Are Social to create a fake film trailer intended to raise public awareness about the risk of genocide in Burundi and call on the UN to intervene.

The "Genocide in Burundi" film has been created in the style of films based on African tragedies such as “Hotel Rwanda”, “The Last King of Scotland” and “Johnny Mad Dog”.

The campaign “Genocide in Burundi” #StopThisMovie is aiming to highlight the situation in Burundi and raise awareness that it could in fact become a reality if nothing is done.

“Presenting our campaign as a movie trailer, something which everyone can relate to easily, allows us to get our message to a large global audience. However Burundi’s descent into hell is not a movie scenario, it is actually taking place right now. We must act before it is too late and take action to end the serious crimes that are currently being perpetrated in the country” said Dimitris Christopoulos, FIDH president.

At the end of the trailer, internet users are invited to sign a petition. We Are Social have led the campaign strategy, creative, editorial plan, content creation, influencer outreach and media campaign including screenings in Times Square.

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