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Leo Burnett's Arc Worldwide named lead agency for MillerCoors

MillerCoors has named Arc the lead agency for its US retail business. / Jeff Kubina/Flickr: https://www.flickr.com/photos/kubina/337703140

Leo Burnett agency Arc Worldwide has been named the lead agency for MillerCoors’ US retail business, The Drum has learned.

It is understood that the account has moved to Arc out of Omnicom.

According to reports, this business was worth approximately $921 million in 2015.

Arc assumes the role from Omnicom, which was awarded McDonald's $1 billion US creative account in August, which, in turn, marked a big loss for Leo Burnett.

In a statement at the time, McDonald USA’s chief marketing officer Deborah Wahl said McDonald’s and Omnicom sought to “create a new agency which is yet to be named, to build the agency of the future.”

McDonald’s put its account under review in April.

MillerCoors is a MolsonCoors Company.

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