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Common Industry Media

Peppersmith mints enters content space with launch of new independent journal 'Pepper'


By Natalie Mortimer, N/A

November 13, 2016 | 2 min read

Peppersmith, the UK-based confectionery company specialising in xylitol based chewing gum and mints, has launched a new independent lifestyle journal celebrating women.

emily blunt

Peppersmith mints enters content space with launch of new independent journal 'Pepper'

Named 'Pepper' the journal was designed by IYA Studio, who created a zine-style treatment for the magazine. Issue one of the publication aims to celebrate 'inspirational women' and features Emily Blunt, The Collyer Twins, Jody Shield and Serena Guen. Peppersmith is aiming to champion women in health, fitness, design, fashion and travel via the journal.

Alongside Q&As and editorial content, Pepper is putting the spotlight on dental health in a bid to demystify xylitol, a natural ingredient that helps protect teeth from damage, and advice from a hygienist on how to maintain dental health.

Lizzie Bartholomew, head of brand at Peppersmith, said: “For us, looking great on the outside and doing good on the inside is extremely important - we are proud purveyors of style and substance and pioneers in dental health.

"Recognising the aspirational, multitasking nature of modern women, we wanted to create something that celebrates this; a beautifully designed journal that shines a light on dental health and its role in people's lifestyles - taking it beyond the bathroom cabinet. Because we believe that women are so much more than just a smile - doing a multitude of amazing things whilst looking after themselves, those around them, and their teeth.”

The launch of the journal chimes with a packaging refresh that highlights health claims accredited by the Oral Health Foundation.

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