Oliver expands client offering with new media division
In-house agency specialist Oliver has broadened the services it can offer to clients with the introduction of a new media division which will focus on ensuring that campaign media planning is based on real-time data insight.
Led by ex-ComScore senior vice president Duncan Trigg the new division will be overseen by global chief executive Simon Martin and UK chief executive Sharon Whale.
Trigg joins Oliver from his previous post of SVP of advertising, an area in which he has amassed over 19 years of experience.
Martin commented: “Embedding a media buying function into our model adds a vital component for clients – it means they can take charge of the last step in delivering campaigns, and they can do that in real time with specialists that sit right next to them. Duncan lives and breathes media and programmatic, and he shares our vision of putting the power back into the hands of advertisers to understand what works, where their campaigns run and whether they’re actually seen.”
Trigg added: “Heading up Oliver Media gives me an opportunity to build a media buying division that truly joins the dots, planning and buying inventory, based on real time data to create content that works, whilst sitting right next to the client.”
Oliver Group purchased digital agency Dare for an undisclosed sum last year.