McCann Worldgroup, part of the Interpublic Group, earned two “Network of the Year” awards at shows in London and Buenos Aires, bringing home the most awards for its outlets in New York, Argentina and Peru as well.
It was named Network of the Year at the 31st annual London International Awards, where the group took a total of 68 statues. McCann New York was the single most awarded agency and thus named Agency of the Year, while McCann London came in as the second most awarded.
McCann Worldgroup also earned Network of the Year honors at the El Ojo de Iberoamerica 2016 Awards Show in Buenos Aires, Argentina. That show also honored Mercado McCann in Argentina and McCann Lima in Peru as the most awarded agencies in their respective countries.
“We are honored to be recognized by the LIA as the most awarded network and have our offices in New York and London receive top agency honors as well,” said Rob Reilly, global creative chairman of McCann Worldgroup. “Our pursuit of work that connects people and brands is only recognized when every department in the agency and a host of great clients believe in the philosophy that ‘creativity’ is way more than just an award show word. Creativity is how the world solves really hard problems. When you commit to it, great things happen.”
The wins at the LIA came from 13 offices, spanning every region of the world. Top awards were given to New York for Lockheed Martin and to London for Microsoft. Other winning offices included Melbourne, Brussels, Shanghai, Paris, Mumbai, Bucharest, Stockholm, Lima, San Juan (Puerto Rico), Detroit and Richmond, VA.
Harris Diamond, chairman and CEO, McCann Worldgroup, said, “This level of creative achievement is an incredible tribute to our many creative teams around the world.”
At the El Ojo de Iberoamerica show, one that honors the most creative Latin American and Spanish/Portuguese advertising, the network won 2 Grand Prix along with a total of 14 Golds, 24 Silvers, 38 Bronzes and 36 Shortlists won by eight of it agencies.
This performance marks the third time this year that McCann dominated at a major Latin American creative awards show. In addition to being named “Network of the Year” at both the El Sol and FIAP festivals earlier this year, McCann was also named the number two most awarded network in this year’s inaugural Effie LATAM Awards.
“We don’t seek awards in and of themselves because our primary purpose is to help our clients’ brands to play a meaningful role in people’s lives,” said Fernando Fascioli, president of McCann Worldgroup Latin America and Caribbean. “However, if this pursuit of creative solutions that connect people and brands is also recognized by the advertising industry, we are twice as happy.”
Eight McCann agencies from seven markets were recognized at El Ojo, including: McCann Buenos Aires and Mercado McCann, both Argentina; WMcCann in Brazil; McCann Santiago in Chile; McCann Bogota in Colombia; McCann Lima in Peru; McCann San Juan in Puerto Rico; and McCann Spain.
“This awards success is the result of a consistent and integrated process we’ve been undertaking in recent years to influence a cultural shift that aims to position McCann in the creative vanguard for major brands,” said Chavo D’Emilio, regional creative director of McCann Worldgroup in Latin America, and President of McCann Buenos Aires.
Among the individual McCann offices winning major El Ojo awards, Mercado McCann was The Most Awarded Agency in Argentina, and Martin Mercado was named the most awarded creative in the country. The agency won 2 Grand Prix - for TyC Sport’s Conversos campaign in the Sports and TV/Cinema categories – along with 8 Golds, 7 Silvers, 11 Bronzes and 7 shortlists. In addition, its client TyC Sports was named “Advertiser of the Year” in Iberoamérica.
McCann Lima was The Most Awarded Agency in Peru, winning 1 Gold, 2 Silver, 8 Bronzes and 7 Shortlists. McCann Lima’s ECDs, Mauricio Fernandez Maldonado and Christian Caldwell, were named The Most Awarded Creative Directors in the country.
McCann Colombia won 4 Golds, 2 Silvers, 1 Bronze and 4 shortlists. Two of the Golds were for Best Latin American Idea for the World for the Colombian Ministry of Education’s “Bulletpen” campaign.
McCann Spain won 1 Gold, 5 Silver, 8 Bronze and 10 shortlists.
The creative recognition in both London and Latin America follows the McCann global network’s success at the 2016 Cannes Lions Festival of Creativity, where the agency won 96 Lions across all categories and helped two of its clients, Microsoft and Lockheed Martin, become recognized as two of the top five most-awarded clients at the festival.