Live: Reaction from the marketing, digital and tech industries emerges online as Donald Trump takes the US presidency

The Drum has pulled together a round-up of their observations below, and will continue to update this article as thoughts trickle in on Twitter this morning.

Sir Martin Sorrell

WPP boss Martin Sorrell told The Drum: "It's going to take a significant time to assess the implications beyond the short-term," pointing to an increase in economic uncertainty in Europe and China off the back of the result, which will mean short-term "hesitation" to make important decisions by companies and governments.

WPP chief Sir Martin Sorrell says Trump victory is like a "second Brexit" that will increase economic uncertainty

— Mark Sweney (@marksweney) November 9, 2016

Cindy Gallop

Equality campaigner and former BBH US founder Cindy Gallop was quick to vocalize her disappointment at the result.

Feeling physically sick.

— Cindy Gallop (@cindygallop) November 9, 2016

My personal philosophy: Always meet evil with good.

— Cindy Gallop (@cindygallop) November 9, 2016

Matthew Charlton

The chief executive of UK-based agency Brothers and Sister's shared some thoughts on why American's found Trump an appealing option.

Trump win is a huge rejection of the ruling politician class. And the belief "can do" business brains are a better fit in today's world.

— Matthew Charlton (@MJCharltonesq) November 9, 2016

Stewart Butterfield

Co-founder of the photo-sharing site Flickr and team messaging app Slack hinted that he had dug out the "expensive stuff," to help deal with the reality of the vote - before offering up some wisdom to his followers.

We are drinking the expensive stuff.

— Stewart Butterfield (@stewart) November 9, 2016

Never waste a crisis.

— Stewart Butterfield (@stewart) 9 November 2016

Anil dash

Anil dash, entrepreneur, activist and writer as well as co-founder of Makerbase and Activate took on a more optimistic stance, urging people to "get out and work," in light of the result and saying that Trump getting his foot in the White House door wasn't going to encourage him to move to Canada.

I am not moving to Canada, not surprised by white supremacists & misogynists, and not afraid of Donald Trump. We have got to get to work.

— Anil Dash (@anildash) November 9, 2016

Jerry Daykin

Digital partner at Carat, Jerry Daykin, had some thoughts to share on Trump's acceptance speech and asked whether his whole campaign rhetoric had been more than just

Maybe Trump's entire campaign was a lie? Victory speech celebrates Hillary Clinton's hard service & talks to unity with people of all kinds

— Jerry Daykin (@jdaykin) November 9, 2016

Chris Ordal

Ordal founder and Jogg chief executive Chris Ordal reflected on Trump's strategy.

We're living in a world where the loudest, most obnoxious platform will win. Integrity doesn't scale as easily as pandering #devastated

— Chris Ordal (@Ordal) November 9, 2016

Jeff Morris

Tinder's of director of product management revenue, Jeff Morris, said the result was a "wake up call" to Silicon Valley.

This is a wake up call to Silicon Valley. Our bubble is a lot less influential than we think.

— Jeff Morris Jr. (@jmj) November 9, 2016

Tech community: how can we expect the media to be responsible when we created the rules of the Internet? More clicks = more $'s. That's it.

— Jeff Morris Jr. (@jmj) November 9, 2016

Paul Frampton

Comparing the win to Brexit Havas' Paul Frampton didn't hold back in his views.

Woken up early in to a second unexplainable voting decision in space of 6 months. Numb & confused all over again. #USElection2016 #Brexit

— Paul Frampton Calero (@Paul_Framp) November 9, 2016

Keep up with The Drum's US election coverage here.