Modern Marketing Donald Trump Hillary Clinton

Live: Reaction from the marketing, digital and tech industries emerges online as Donald Trump takes the US presidency


By Rebecca Stewart | Trends Editor

November 9, 2016 | 7 min read

As America awakens to an unexpected win from Donald Trump in the presidential election opinions from key figures across the marketing and tech industries are starting to emerge.


Live: Reaction from the marketing, digital and tech industries emerges online as Donald Trump takes the US presidency

From absolute shock to suggestions on what could come next and comparisons to Brexit its clear that the creative and digital industries are reeling from the result.

The Drum has pulled together a round-up of their observations below, and will continue to update this article as thoughts trickle in on Twitter this morning.

Sir Martin Sorrell

WPP boss Martin Sorrell told The Drum: "It's going to take a significant time to assess the implications beyond the short-term," pointing to an increase in economic uncertainty in Europe and China off the back of the result, which will mean short-term "hesitation" to make important decisions by companies and governments.

Cindy Gallop

Equality campaigner and former BBH US founder Cindy Gallop was quick to vocalize her disappointment at the result.

Matthew Charlton

The chief executive of UK-based agency Brothers and Sister's shared some thoughts on why American's found Trump an appealing option.

Stewart Butterfield

Co-founder of the photo-sharing site Flickr and team messaging app Slack hinted that he had dug out the "expensive stuff," to help deal with the reality of the vote - before offering up some wisdom to his followers.

Anil dash

Anil dash, entrepreneur, activist and writer as well as co-founder of Makerbase and Activate took on a more optimistic stance, urging people to "get out and work," in light of the result and saying that Trump getting his foot in the White House door wasn't going to encourage him to move to Canada.

Jerry Daykin

Digital partner at Carat, Jerry Daykin, had some thoughts to share on Trump's acceptance speech and asked whether his whole campaign rhetoric had been more than just

Chris Ordal

Ordal founder and Jogg chief executive Chris Ordal reflected on Trump's strategy.

Jeff Morris

Tinder's of director of product management revenue, Jeff Morris, said the result was a "wake up call" to Silicon Valley.

Paul Frampton

Comparing the win to Brexit Havas' Paul Frampton didn't hold back in his views.

Keep up with The Drum's US election coverage here.

Modern Marketing Donald Trump Hillary Clinton

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