Curry’s PC World wants shoppers to ‘Get it Right’ this Christmas with £5m ad campaign


By John McCarthy | Media editor

November 4, 2016 | 3 min read

Electronics retailer Curry’s PC World has launched a new campaign centered on the unsubtle hints some families will be dropping to receive the correct gifts this Christmas.

The £5m Integrated marketing campaign, called ‘Get It Right’, delivered by creative agency AMV BBDO, media agency Blue 449, PR agency M&C Saatchi PR and social media agency 1000heads, raises recognisable Christmas events such as putting up the Christmas lights, and knitting Christmas jumpers.

Interwoven into these scenes are unsubtle gift hints, adding humour to the mix and granting screen time to Curry’s PC World products.

Curry's PC World

Curry's PC World

Georgina Bramall, head of brand and advertising, Dixons Carphone, said: “The idea of helping customers ‘get it right’ this Christmas really plays to our strengths as our aim has always been to ensure we have the right products at the best prices. Celebrating the role our expert colleagues play in helping our customers choose the perfect gift from our wide range of food prep, entertainment and gifting lines was also a key consideration when building our plans.

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“This campaign thought is so intrinsic to our business already, that it was easy to fully integrate it across all of our customer touch-points in a holistic and authentic way.”

The ads will air on TV nationwide, on video on demand, social and online (YouTube) in the UK.

View more of this year’s Christmas advertising campaigns here.


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