Black Mirror, a cutting-edge show centered around technological horror and human avarice, is leveraging these themes to unsettle adblock users.
Mashable reports that Netflix is seemingly running ads through the whitelists of some adblockers on largely tech focused websites (including Mashable and the Next Web.
They state: “Hello Ad Blocker user. You cannot see the ad. But the ad can see you. What’s on the other side of your Black Mirror?”
The drive deliberately targets adblocking users – perhaps making them all the more engaging.
The Drum has reached out to Netflix for more information on the drive.
Netflix seized the rights to the show from Channel 4 after sealing a deal with Endemol UK production unit House of Tomorrow in September 2015 – it took a year of development to release the current slew of episodes.