London Advertising has launched a new 'embassy’ in the Middle East and the appointment of Paul Ross as ‘ambassador’ for the region.
Prior to joining London Advertising, Ross worked at TBWA, DDB and Saatchi & Saatchi in North America, Europe and the Middle East on global brand development, integrated communications and digital experiences.
London’s embassy model provides a base for ‘ambassadors’ who can liaise with existing clients in the region and help business development whilst staying true to the agency’s brand mission to deliver London-quality creative anywhere in the world.
Michael Moszynski, chief executive officer and founder of London Advertising, said: "Paul’s appointment is another example of how we have assembled diverse skill sets to serve 21st Century brands.
"We are delighted to establish our first London Embassy in this key regional hub, where Paul as our newest ‘ambassador’ will be based, acting as a local point of contact through which clients can access London quality creative. His tenacity and experience working with some key brands in the Middle East will be a huge asset in accelerating our own growth. He has an impressive track record of key business wins, and strengthens the way we serve our clients and expanding our new business efforts.
“The Middle East is one of the fastest growing markets in the world. It’s a dynamic market to be a part of, with consumer behaviour changing rapidly and we need to be part of that change,” added Moszynski.