London Fashion Week rebrands, moves its three bi-annual events to Store Studios

London Fashion Week rebrands, moves its three bi-annual events to Store Studios

The British Fashion Council (BFC) is set to move its two bi-annual events, London Fashion Week and London Fashion Week Festival to join London Fashion Week Men’s at The Store Studios in central London.

As part of the move, the event formerly known as London Fashion Weekend will be renamed London Fashion Week Festival and will give the public the opportunity to celebrate fashion over a period of ten days, twice a year, in February and September.

The London Fashion Week Festival will enable those in the industry (designers, retailers, culture institutions, industry partners) to engage with consumers and high-net worth individuals. It will do this through digital engagement and events throughout the city, consolidating the fact that London is a fashion, business and cultural capital and, in a post Brexit era, open for business.

The main focus of the London Fashion Week Festival is a ticketed event at The Store Studios, 180 Strand. The event gives access to catwalk shows, talks and a unique shopping experience, where designers will host curated pop-up shops, from over 150 international and British brands.

Caroline Rush CBE, chief executive British Fashion Council commented: “There is an increasingly big appetite from both brands and public to open up our industry to a wider audience. We saw this in September with the see-now-buy-now collections. The BFC has always encouraged this kind of innovation while making sure that our showcasing platforms remain strong opportunities for the designers to present their work to the industry."

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