URLs get the “bigly” Trump treatment from Hill Holliday creatives


By Doug Zanger | Americas Editor

October 25, 2016 | 2 min read

Riffing off of the Trump nomenclature, three creatives from Hill Holliday decided that it’s time to give URLs the “UGE” treatment. Trump’s “bigly,” a word that now occupies the same space as “strategery” (made up by Will Ferrell as George W. Bush), has inspired Make URLs Bigly Again, a site that eschews the notion that short URLs are desirable.

The digital inspiration is link shortener bit.ly — but instead of making links shorter, it vastly expands any URL into a garishly long one that certainly mirrors Trump’s penchant for largesse.

From the site:

Internet URLs are terrible. Truly terrible. It’s a disaster. Let’s make URLs real again. We’ll make URLs great again. URLs use soundbites. They’re not accurate. They’re not real. Truly a disaster. Link shorteners are a disaster.

The site was created by Boston-based Hill Holliday’s senior creative technologist Rob Erskine, copywriter Evan Gott, and creative director Khari Streeter.

As of press time, over 300 URLs have been “bigly-ified” (is that the right term?). As for The Drum’s new URLs? After three tries, we received the much better:

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