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Sipsmith cements growth ambitions as it hands Ogilvy & Mather strategic and creative brief

Sipsmith Gin is hoping to grow is brand both at home and abroad with the appointment of Ogilvy & Mather London to work on a number of strategic and creative projects.

The London craft gin has recently expanded its portfolio with the release of new products including VJOP (Very Junipery Over Proof) and Lemon Drizzle Gin.

Shelley Macintyre, global head of marketing at Sipsmith, commented: “Everything we produce at Sipsmith celebrates the depth of thought and creativity that goes into creating gin of uncompromising quality. Crucially for us, the team at O&M London understand the importance of retaining our London craft story whilst simultaneously growing our brand at home and abroad.”

The agency was appointed without a pitch and will start working with the brand immediately.