Mashable appoints Kamelia Angelova as first director of emerging platforms to boost off-site growth

Mashable has hired Kamelia Angelova as director of emerging platforms to expand the company's production of original video and visual storytelling on Snapchat, Facebook, Instagram, and Twitter.

Kamelia Angelova

Prior to joining Mashable, Kamelia led Business Insider and Tech Insider's video operations. She will report to Eric Korsh, president of Mashable Studios, to be based in Mashable's global headquarters in New York. Her first day at the company will be 10 October.

Gregory Gittrich, chief content officer of Mashable, said: "We're seeing exceptional growth in audience, engagement and video views across all our distributed platforms. Kamelia is the right person to accelerate that growth even more and lead our innovative, visual storytelling across Snapchat, Facebook, Instagram, and Twitter.”

Eric Korsh, president of Mashable Studios, said: "Keeping in mind that Facebook Live and Snapchat were barely on the radar 18 months ago, and to prepare for new platforms and the distributed video world, we're grouping our most dynamic platform video teams together under Kamelia. This will help us transfer expertise and learnings efficiently, and react swiftly to whatever comes next."

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