Whistle Sports partners with NFL to create digital content
The National Football League announced Friday that it will partner with Whistle Sports, the millennial sports network that claims 257 million fans and followers, to create football-themed social media content to engage fans.
Whistle Sports partners with NFL to create digital content.
“Our fans continue to demonstrate an insatiable appetite for NFL digital video content,” said Julie Moeller, Vice President of Media Strategy for the NFL, in a statement. “We’re looking forward to working with Whistle Sports and its creators to develop and distribute this exciting new content across a broad range of social media platforms, providing another key touch point for our fans and sponsors to participate in NFL conversation online.”
The partnership will tap into Whistle Sports’ wheelhouse, best known for engaging videos with social sports influencers like Dude Perfect, F2 Freestylers and Brodie Smith, to create content with the NFL such as skill competitions, trick shots, impersonations, comedic short films, workout videos and other various forms of football entertainment.
Brands will have also the opportunity to sponsor and engage with the content as well.
“This evolution of our partnership is a major stride as brands have been actively seeking ways to leverage social content and creators focused on the NFL on the channels where millennials are following sports 24/7. Our audience has always devoured NFL content and we now have the ability to bring brands into the conversation,” said Jeff Urban, Whistle Sports President, in a statement.
This isn't the first time that Whistle Sports has dabbled with professional football. For Super Bowl 50, the network partnered with Pepsi and Papa Johns to create a spot that not only was distributed on social channels, but was also broadcasted as a part of the pregame show, as it brought together legends Joe Montana and Dwight Clark, as well as skydivers, an airplane and a very long touchdown pass.
The partnership with the NFL comes only a few weeks after Whistle Sports announced another partnership around football. The millennial network will live stream 10 Ivy League football games thanks to a partnership with ONE World Sports. BitTorrent also announced a partnership with ONE World Sports to live stream ten Ivy League football games through the recently launched BitTorrent Live service.
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