Bloomberg has secured the ever-valuable @Brexit handle on Twitter as it looks to be the place to go for coverage and analysis of the Brexit on the social network – in addition to no doubt benefiting from the ownership of the handle from a traffic perspective.
The account will work in parallel to the Bloomberg daily Brexit Bulletin newsletter and highlights the publication’s commitment to snapping up some of the best business handles on Twitter – including @business, @markets, @technology, @luxury and @economics.
It began tweeting Sunday in the lead-up to Theresa May's speech at the conservative party conference.
In a memo to the newsroom, Bloomberg's digital news managing editor for EMEA, Adam Blenford said: "I'm delighted to say that we have a brand new social channel to shout about today: @Brexit is the latest addition to our family of snappily named Twitter handles.“
The publisher said the success of its Brexit bulletin spurred the acquisition.
Here is the account’s first tweet.
— Bloomberg Brexit (@Brexit) October 2, 2016