Vogue is left in hot water following an article from editors naming bloggers as ‘pathetic’ ‘desperate’ and ‘embarrassing’ during Fashion Week.
The article, published during Milan Fashion Week, was written by a selection of Vogue editors including chief critic at vogue.com, creative digital director Sally Singer and Vogue runway director Nicole Phelps.
The article read: “Note to bloggers who change head-to-toe, paid-to-wear outfits every hour: Please stop. Find another business.
“It is beyond how funny is that we even still call them ‘bloggers’ as so few of them even do that anymore.”
Continuing to poke at bloggers, the Vogue contributors expressed their unhappiness with fashion bloggers attending fashion shows. They wrote: “Rather than a celebration of actual style, it seems to be all about turning up, looking ridiculous, posing, twitching in your seat as you check your social media feeds, fleeing, changing, repeating…it’s all pretty embarrassing.”
As imagined, Twitter soon began to heat up with numerous bloggers calling the elite fashion magazine out with popular style blogger Susie Bubble tweeting: “Bloggers who wear paid-for or borrowed clothes are merely doing the more overt equivalent of that editorial-credit system.
“Its just that bloggers sadly don’t have prestigious titles/publications to hide behind and represent themselves soley.”
Here are a few of the tweets that followed the infamous article.
Really disappointed to read VOGUE's opinion on bloggers/vloggers... everyone has to right to do what they wanna do for a living
— LaurenPlatt OFFICIAL (@laurenplatt7) September 27, 2016
I take issue with this Vogue vs bloggers piece because so many of those participating in the "street style mess" ARE editors, not bloggers
— Ella Gregory (@cocosteaparty) September 27, 2016
People at Vogue - trying to put out someone else's light won't make yours shine brighter. Sincerely, all bloggers.
— Megan (@megwnblog) September 27, 2016
Uh Vogue, slating bloggers? Not classy. Just lost an avid magazine buyer.
— Em Sheldon (@emshelx) September 27, 2016
Whys Vogue getting their knickers in a twist about bloggers wearing gifted clothes when literally the first 20 pages of the magazine is ads?
— Libby (@libbyarnold94) September 27, 2016
Meanwhile, Vogue Mexico showed their support for fashion bloggers by having one as their cover girl.
In other news, Vogue Mexico put a blogger on the cover pic.twitter.com/CEikZ0Oudc
— bryanboy (@bryanboy) September 26, 2016