Digital
Transformation
Festival


16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
31 Mar 09:00 GMT / 05:00 EST

How is Pizza Hut leveraging tech to enhance customer experience?

FEATURING
Sonoo Singh
Associate Editor at The Drum
Beverley D'Cruz
Chief Marketing Officer at Pizza Hut, UK & Europe

Virgin Media builds an 'advertising arm with firepower' with in-house sales team launch

Virgin Media launches Virgin Media Solutions

Virgin Media has rolled out a new advertising sales house for the UK and Irish markets, dubbed Virgin Media Solutions that will act as the exclusive sales agency for Virgin Media's VoD and public Wi-Fi inventory in the UK, as well as Irish media house TV3 Group.

Virgin Media's Ireland group will be headed up by Paula McCarthy – previously brand solutions director of TV3 group – while the UK will be lead by Gareth Vaughan Jones, who was formerly head of advertising at Virgin Media UK. They will both report to TV3 group commercial director Gavan Byrne.

David Bouchier, chief digital entertainment officer at Virgin Media, said: “By bringing together the incredibly talented TV3 advertising team with Virgin Media we’re building an advertising arm with firepower across TV, on-demand and WiFi. This means agencies now have a single destination to place adverts across Virgin Media’s footprint. We’re looking forward to developing our advertising capabilities even further in the near future.”

Pat Kiely, managing director of TV3 Group, said: “Working with Virgin Media and [company owner] Liberty Global means we can now offer a unique and sophisticated service to future proof our advertising proposition.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.