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Tastemade Inc., Jaunt Studios turn to virtual reality to show off Los Angeles for 2024 Olympics bid

Tastemade Inc., Jaunt Studios turn to virtual reality to show off Los Angeles for 2024 Olympics

Tastemade, a digital food and travel company, and Jaunt Studios, which has raised over $100m from partners that include The Walt Disney Company and Evolution Media Partners, have turned to virtual reality to show off Los Angeles as the city hopes to win the 2024 Olympic Games.

By pairing Ryan Seacrest and Conan O’Brien, as well as “tastemakers” Jax Tranchida, Carlo Alberto Orecchia, Julie Nolke, Katie Quinn, and Jimmy Wong, they take viewers on an adventure with “A Perfect Day in Los Angeles.”

The five-minute piece begins in-studio with Ryan Seacrest before heading to Malibu and hitting up Stan’s Donuts. Viewers get to spend some time with the LA Galaxy, ride Jaws at Universal Studios Hollywood, catch the sunset on the beach and more.

“We are always looking for new ways to tell stories,” Tastemade co-founder Larry Fitzgibbon said in a statement. “By partnering with Jaunt on A Perfect Day in Los Angeles, we’re combining top talent with advanced technology to offer audiences a star-powered glimpse at one of the world’s most exciting cities—and doing it in a fun and entertaining way.”

The short was created with LA24.org, who is the committee bidding to host the 2024 Olympic Games, providing access to locations, but not supporting the project financially.

“A Perfect Day in Los Angeles” is currently available within the Jaunt VR App for iOS, Android, Gear VR, Oculus Rift, HTC Vive and Desktop 360.

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