Twitter diversifies livestreaming content with Cheddar addition
Whether Twitter has enough left in the tank to challenge Facebook and its Live product will be interesting to watch, but they are certainly trying.
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Twitter has secured a slew of livestreaming deals of late, most noticeably one with the NFL that will result in the broadcast of a regular season game. Yesterday, Twitter expanded into other genres (many deals so far have been with sports leagues), announcing a partnership with Cheddar to livestream programming focused on technology, media, and business.
Cheddar is helmed by former Buzzfeed President and COO Jon Steinberg.
The partnership will begin with the daily broadcast of “Opening Bell” and “Closing Bell” which will provide markets coverage. “Opening Bell” is hosted by Jon Steinberg and Kristen Scholer from the floor of the New York Stock Exchange and will feature breaking news, while “Closing Bell” is hosted by Scholer and Krysia Lenzo from the NASDAQ MarketSite and the New York Stock Exchange.
“Twitter is the fastest ways to find out what’s happening in the world, and to engage in the live conversation about it,” said Anthony Noto, Twitter’s chief financial officer. “Partnering with Cheddar will give people on Twitter another way to watch and discuss the day’s top stories as they unfold live all on one platform.”