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Nando's kicks off advertising pitch

Nando's

Nando's is to pitch for a new ad agency after undergoing what it describes as a 'warm' separation from 18 Feet & Rising.

The move ends a three year stint together and comes after the arrival of head of brand communications Kev McFadyen from O2 at the turn of the year.

A Nando's spokesperson said: "As our creative direction evolves, our agency requirements are also changing. As a result, both 18 Feet & Rising and Nando's have decided that now is the right time to warmly part company."

It is not yet known what the new creative direction is, however it is understood the business wants to spend more on content marketing.

While Nando's enjoyed a cult following prior to the arrival of 18 Feet & Rising, the agency helped broaden its appeal. From working to promote the much publicised revamp of its stamp-based loyalty card to helping to promoting its Wing Roulette Challenge, the brand's irreverent and quirky tone crystallised through those ads that came from the partnership.