Vogue magazine lands on Snapchat Discover as New York Fashion Week kicks off
Vogue has become one of Snapchat's official 'Discover' partners in the US, launching its feed on the app just ahead of New York Fashion week.
Vogue magazine lands on Snapchat Discover as New York Fashion Week kicks off
The magazine's exclusive debut feature on the messaging app gave fans a sneak peek inside the Malibu home of Australian model Miranda Kerr, with the title saying that Snapchatters can expect a mixture of style tips, celebrity features and more from the partnership.
Other content included 'The 5 Rules of the U.S. Open According to Anna Wintour,' and a game of 'Would You Rather' with Kim Kardashian West.
The channel is poised to unveil new content twice a week, on Tuesdays and Fridays and is part of a wider digital push by Vogue.
The Condé Nast-owned publisher joins the likes of BuzzFeed, CNN and ESPN on Snapchat's exclusive section for media outlets, which was given a revamp earlier this year.
A report from eMarketer today suggest claimed that around 43 per cent of the app's ad revenues in the States come from campaigns served in between articles within Discover, but predicted that this will change next year given the statrup's mammoth advertising overhaul.