It’s official, Lastminute.com has The X Factor… sponsorship
Travel website Lastminute.com has secured an official partnership with primetime TV singing competition The X Factor.
X Factor
Working with ITV, FremantleMedia and Syco Entertainment, the brand will support the show that is now in its 13th season while benefiting from exposure to its large audience during the show’s 16 weeks.
The agreement includes becoming the official in-app voting partner, also tagging along with in-show integrations, licensing rights, ticket giveaways and supplying Lastminute.com branded competition prizes.
Lastminute.com group chief executive, Fabio Cannavale, said: “The X Factor provides an incredibly powerful platform to engage with millions of our target audience and there are lots of synergies between the show and the Lastminute.com brand.
"Both play host to a journey that starts with a wholly spontaneous act - whether that’s a brave decision to perform in front of the judges and the nation, or a snap decision to book an experience."