Ebiquity has rolled out its new Ebiquity Portfolio platform which allows clients to view, sort and analyse competitor advertising creatives and spend.
The new platform will span across 15 European countries and up to 80 territories worldwide and will initially be released to more than 120 companies.
The service features new charting and presentation capabilities, automated report functionality and an improved user interface.
Ebiquity is also looking to test a new methodology for capturing digital advertising through the platform which will distinguish between direct and programmatically bought ads on both desktop and mobile, capture HTML5, rich media, embedded video, and track behaviourally targeted ads.
Morag Blazey, UK chief executive at Ebiquity said there had been “an encouraging response from our clients to the new platform”
“Ebiquity Portfolio offers an unrivalled ability to access global data more quickly, source recent advertising more easily, and share campaigns more professionally with colleagues. Testing of our new digital advertising monitoring capability has been very positive and we look forward the official launch in the coming months.”