In its commitment to helping organisations fulfill their true potential, digital advertising agency, NMPi, is launching its expert analytics service.
The new service will deliver a range of bespoke analytics solutions across four areas: web analytics, tag management, attribution and consultancy. The service, which has been available for existing clients since the beginning of the year, provides a custom approach for each individual and focuses on generating actionable insights that assist organisations in making smarter marketing decisions.
The service will be available as a standalone proposition, either in the form of short term projects or longer term partnerships. It also augments existing media management services offered by NMPi.
Head of analytics, Kate Jervis, comments: “Although the ultimate goal is to establish an innovative and intelligent analytics service which, standalone, adds tangible value to our clients’ businesses, it’s a welcome benefit that the proposition complements and enhances our current paid search, programmatic display and paid social offerings. Having an expert analytics team in-house allows us to continually harness data creatively for advertising, deliver incredibly sophisticated campaign optimisation, and grant our clients a competitive advantage by using the latest data science techniques to maximise their marketing budgets.
“I couldn’t be more thrilled to be launching Analytics at NMPi, in an environment which truly embraces innovation and prides itself on achieving the best results for clients”.
Luke Judge, managing director of NMPi, comments: “The year ahead will be a very exciting time for us as we continue to grow our business and expand our services globally. Analytics plays a huge role in this, and is the beginning of a new era for our business. The data landscape has changed so much in recent years, and now customer journeys are more fragmented than ever before; our new analytics service allows us to understand, analyse, and optimise every marketing touchpoint in the right way for all of our clients.”
NMPi’s expertise lies in paid search, programmatic display and paid social advertising.