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Creative Mozilla

Mozilla crowdsourced identity rebrand settles on seven finalists


By John McCarthy, Opinion editor

August 19, 2016 | 2 min read

Mozilla is one step closer to crowdsourcing a new brand identity – having reduced its options down to seven entries.



The company is playing upon its open source principles to source a new identity with help from the public.

The competition required the identity to tell the Mozilla story, but the company is inviting web users to comment and critique the creative.

Designed with agency partner, johnson banks, the company wants an identify that will stand the test of time, put Mozilla back in the sight of non-users and show the power of modern tech.

Below are the top seven.


Tim Murray, associate creative director, Firefox at Mozilla, said: “From here, we’ll reduce these seven concepts to three, which we’ll refine further based partially on feedback from people like you, partially on what our design instincts tell us, and very much on what we need our brand identity to communicate to the world.

“These three concepts will go through a round of consumer testing and live critique in mid-September, and we’ll share the results here. We’re on track to have a final direction by the end of September.”

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