Ad of the Day: M&S takes us back to school with 'The Art of School Uniforms'

By Gillian West | Social media manager

August 18, 2016 | 2 min read

Marks and Spencer has jumped on the ‘Back to School’ bandwagon with its latest advertising push.

Running across TV, Facebook and YouTube, the spot features a montage of close-up photography and graphic imagery, showcasing the ‘unique innovations’ in schoolwear only found at M&S.

The campaign marks the first time M&S has used its ‘The Art of’ creative for a Back to School promotion, after introducing the campaign style last year.

“We’re really excited to take The Art Of campaign to the next level by showcasing our Back to School range,” said Maria Koutsoudakis, head of brand and marketing clothing and home at M&S. “The explosive creative really highlights the quality and innovation of our school uniforms and we’re confident of great sales as a result.”

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Jon Sharpe, chief executive officer of RKCR/Y&R, added: “A year on from the campaign launch, The Art Of has proved once again its flexibility to strikingly showcase the innovative and quality product that customers love M&S for.”

Marks & Spencer: The Art of School Uniforms by RKCR/Y&R

By Marks & Spencer

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