Modern Marketing

Manchester City launches new campaign profiling the stories behind its fans

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By Tony Connelly | Sports Marketing Reporter

August 16, 2016 | 3 min read

Manchester City has partnered with web development platform Wix.com to launch a new campaign showcasing fans and their personal stories.

The ‘This City is Ours’ campaign centres around a refreshed website created by Wix.com , Man City’s website design and hosting partner, and marks the first fan engagement activity of the season.

Man City fan campaign

Man City fan campaign

The campaign kicks off with seven Manchester City fans who share the personal stories and experience they’ve had with the club. One fan is seven year-old Braydon Bent who keeps the seat his father sat in at the club’s old Maine Road in his bedroom. Another of the first profiled fans is Wayne Coyle, a tattooist who runs a charity called Community Barbers that gives free haircuts to people over 60.

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Man City fan campaign

Manchester City’s chief operating officer, Omar Berrada, said the club is striving to be “innovative and creative in every project we undertake” and believes that the new platform will also help “bring fans closer together”.

"We are incredibly proud of the fans we have at Manchester City. Their passion and support is invaluable to everyone at the Club and Wix’s ‘This City is Ours’ is a unique opportunity to highlight their stories,” continued Berrada.

Man City fan campaign

Omer Shai, chief marketing officer at Wix.com added: “These true fans are upholding the values of the game and act as global role models for others. As our two brands share values and vision we wanted to showcase these people on a global stage using our technology, a strong, passionate and honorable reflection of Manchester City Football Club and the English game.”

The ‘This City is Ours’ campaign will feature more fan profiles, competitions and content from the club as the season progresses.

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