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West Ham United Heineken Sports Marketing

West Ham forever blowing Heineken bubbles signing 5 year drinks partnership


By John McCarthy, Opinion editor

August 5, 2016 | 2 min read

West Ham United has teamed up with Heineken for the next five years as the club gets settled into its new home ground, the Olympic Stadium.

West Ham

Heineken sponsors West Ham

The Dutch brewery is now the official beer and cider partner with exclusive distribution rights in it’s 80,000 capacity stadium – granting a lucrative new customer base for the brand.

Amstel, Foster’s, Birra Moretti, Bulmers and Strongbow will also be available from vendors in the stadium concourse or in the hospitality suites.

West Ham United vice-chairman Karren Brady said: “Today’s announcement represents another high-profile partnership for West Ham United with a truly global, best-in-class brand. You need only look at Heineken’s partnership portfolio to understand the scale of the business and with over 150 years’ history behind them, they, like us, have a rich heritage too.

“Heineken boasts a proven track record of enhancing the supporter experience at stadia and events around the world and we look forward to working with them at our spectacular new stadium.”

Chris Jowsey, Heineken’s on-trade sales director said: “We are no strangers to world-class events and providing exceptional experiences for sports fans. We’ve got history with this site from London 2012, and we’re delighted to be back, this time, firmly supporting West Ham.”

This builds upon Heineken’s sponsorships of the UEFA Champions League, the Rugby World Cup and Team GB.

West Ham United Heineken Sports Marketing

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