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Ad of the Day: NSPCC calls on the ‘Pantosaurus’ to help parents talk to their kids about sexual abuse

Pantosaurus NSPCC

The NSPCC is hoping to get parents talking to their children about sexual abuse with the help of the ‘Pantosaurus’.

Created in collaboration with Aardman and OMD UK, the two-minute short enlists the help of dinosaurs to explain to kids how to stay safe from abuse.

“We know many parents will struggle with the idea of talking to their children about sexual abuse but it’s vital if we want our children to understand how to stay safe,” explained Peter Wanless, chief executive officer of the NSPCC. “Parents know it’s an important conversation to have but don’t always know how to go about it. We hope our new child-friendly and catchy animation will act as a conversation starter helping parents to address the topic of sexual abuse without using scary words or even mentioning sex.”

Timed to coincide with the school holidays, the Pantosaurus will be appearing in cinemas across the UK with OMD UK striking a deal with AOL to distribute the video, targeting parents on premium platforms. Facebook and YouTube activity also hopes to reach parents and children on shared platforms.

Heather Wright, executive producer at Aardman, creators of the Pantosaurus and much-loved characters like Morph, Wallace & Gromit and Shaun the Sheep, commented: “Humour, animation and music are a great way of making it less awkward for parents and young children to talk about this very difficult subject. The song has definite ‘earworm’ potential and I’m sure children will find it funny and memorable which will in turn give them the language they need to use to protect themselves.”

The film is aimed at four to eight-year-olds and forms part of the NSPCC’s ‘Pants’ campaign which has already helped over 400,000 parents talk to their children about sexual abuse since it launched three years ago.

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