Premium crisp brand Tyrrells has rolled out its first ever national ad campaign, unveiling a series of posters designed to echo the company's eccentric English ethos.
Following a trial in the South East, three OOH campaigns, designed to tout the handmade crisps as an ideal snack for informal gatherings, will run under the slogan 'Life's a Shindig'.
Each of the creatives from Wieden + Kennedy features witty calls to action such as 'Best enjoyed the civil side of Sozzled' and 'Amuse Your Guest’s Bouche' to drive brand differentiation and top of mind awareness amongst consumers in the UK.
Tyrrells has reported a UK increase in value sales by 17 per cent so far this year, had has increased its manufacturing sites to five, thanks to its recent acquisition of German organic crisp producer, Aroma Snacks. The brand's value is forecast to reach £234m by the end of the financial year.
Working with WPP media buying agency Maxus, Tyrrells' push will last until 31 July at 5000 sites.
The campaign will be supported by consumer experiential activity at seven events including The Battle Proms Picnic Concerts and Countryfile Live to broaden its reach.
The brand's marketing manager Ruth Irving said that the company was growing "exponentially" both in the UK and internationally,
"But, key to further growth is brand differentiation and top of mind awareness," she added, "following the success of the test campaign, we are confident the two-week burst in July will be extremely effective in helping to achieve this."