In May, SheKnows Media held their first NewFront presentation in NYC to impress advertisers with their portfolio of women's lifestyle content. Less than two months later they're already making a big announcement around a new partnership with GoDaddy.
SheKnows announced that GoDaddy "will serve as the sole, premier sponsor of the live version of The Pitch at #BlogHer16: Experts Among Us, taking place August 4-6 in Los Angeles." The Pitch, focused on female entrepreneurs is returning to the massively popular BlogHer conference for the second time. BlogHer anticipates 3,000 content creators and influencers and is a major brand and event that makes SheKnows stand out from other video producers.
Found Remote: Why did GoDaddy decide to partner around this? What are the details?
Lauren Antonoff: The BlogHer conference is great because it brings entrepreneurial women together in ways that spark ideas and provides a supportive start-up environment that encourages participants to discover, share, and create. At GoDaddy, we’re on a mission to help women break down barriers, achieve their full potential, and get the recognition they deserve. The women of SheKnows Media are doing exactly that.
FR: What are the details of the promotion:
Elizabeth L. Driscoll: We’re going to provide blogging resource material at our BlogHer booth. We’ll also do something fun that plays off our “Go You. GoDaddy” campaign, which was launched with the “Cats with Hats” commercial. Click here to see. How does it tie in? At our booth, we’ll have a mini-hat selfie photo station where attendees can pose for images in any of 15 custom hats.
We’ll also be running a contest for winners to attend next year’s BlogHer (and receive other prizes produced by our own small business customers, which is cool and different).
FR: What are the goals?
ELD: We want to inspire and support women entrepreneurs everywhere, and have some fun while doing it.
FR: How has GoDaddy evolved as a digital brand?
ELD: We’ve transformed our marketing, and our digital brand, to be less about simple, high-level brand awareness, and more focused on exactly what we do and who we do it for. We are committed to helping small businesses, more than half of which in the U.S. are women-owned. (And when we say ‘small business’ we mean businesses with five or fewer employees.) With digital advertising, we are now marketing in ways that allow us to send the right message to the right person at the right time.
FR: Is TV marketing still important?
ELD: TV is still a great way to connect with consumers, but ‘how’ marketing is done to leverage television with the digital experience is evolving. It’s an exciting time to be in marketing and to be able to empower the ‘little guy or gal’ to take advantage of marketing technology.
FR: Any other initiatives to know about?
ELD: In keeping with the ‘support women’ theme, we are doing work to help balance the gender pay gap in our own industry.
Once again this fall, GoDaddy is planning to unveil our salary data by gender. Since we revealed our stats last year, we’ve done much internal work to analyze our processes for promotion and pay to ensure men and women in like-roles have salary parity.
Also, just last month, GoDaddy joined the White House Fair Pay pledge aimed at pay equality. We are proud to have been working on this for a while now, and, while we are on a good trajectory, we, like many in the tech industry, have much more work to do. You’ll be seeing more about the Fair Pay pledge that later this summer.