Explore the best creative works

Going 360: Jacob’s Creek invites wine lovers into their vineyards

Jacob's Creek in 360

Jacob’s Creek has launched a series of 360 degree films that transport wine drinkers to the heart of the Australian wine country for an aerial tour of the brand's vineyards.

The series launches with six short films, created by digital creative agency Impero, each showcasing what Jacob’s Creek is 'Made By' – including the beautiful vineyards of the Barossa and Adelaide Hills, alongside the Home of Jacob’s Creek.

At each point in the experience, on screen graphics will offer the viewer information about the varietals, history, and location in relation to the wine in the bottle, adding a new level of depth and flavour.

These initial films will form the basis of a more comprehensive set that will cover the Jacob’s Creek wine regions.

Ben Hyde, head of film at Impero said: "Without the luxury of a trip to Australia, it is hard to appreciate the sheer beauty and romance of a place like Jacob’s Creek. 360 video technology allows people to instantly take a trip to Jacob’s Creek from anywhere in the world, and see where the wine they love comes from."

The films can be watched on Facebook and YouTube, utilising the platforms’ exciting new 360 capabilities with the option of viewing through Google Cardboard or other headsets.

Impero are a digital, creative and social agency based in London, who work for clients such as RJ Smith, Made By and Pop Chips.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy