Last week, German broadcaster RTL2 started using Facebook Live to take viewers backstage during "RTL2 News". Every Wednesday, viewers can now tune in to the live stream to get an exclusive behind-the-scenes look and have their questions answered before, during, and after the show.
15 minutes before the linear live broadcast starts, the hosts will take viewers to the editorial room as they prepare for the upcoming show. Viewers can also submit questions via the comments section.
As soon as the live on-air broadcast starts, they get an exclusive behind-the-scenes look of the studio and see how the hosts announce the stories. While the stories play, the hosts again give their attention to the Facebook Live viewer to answer questions. After the show, further questions will be answered. The first video achieved more than 28,000 views within the first 48 hours.
Matthias Puschmann is the Managing Director and Cofounder of VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing.