Agencies including VML, R/GA and AKQA received Grand Clios at the third annual Clio Sports Awards in New York City on 7 July, an event that honors the best in sports marketing and advertising.
Kansas City-based VML won a Grand Clio in the social media category for the Super Bowl Dunk Snapchat lens it created earlier this year, which let users virtually dunk a cooler of Gatorade on their head. AKQA won in the events & experiential category for an experience it created last year for Nike’s Jordan brand called ‘The Last Shot,’ which gave basketball fans the chance to reenact one of Michael Jordan’s most iconic shots in a life-size half court made of LED screens.
R/GA took home a Grand Clio in the design category for the limited edition packaging it created for the launch of Nike’s Kyrie 2 sneakers.
Other Grand Clio winners included Publicis Italy (Heineken), TBWA\HAKUHODO Inc.(Nissan), Africa (ESPNW) and One Tree Forest Films (Just Not Sports). According to the Clios, international submissions grew 47 per cent this year.
While a Grand Clio was not given out in the film category, Grey won a Gold Clio for its Super Bowl Babies spot while BBDO New York won one for its Pepsi spot featuring Marshawn Lynch.
At the show, which was hosted by NFL analyst and former quarterback Boomer Esiason, chief marketing officer of NBC Olympics John Miller was presented with the Stuart Scott Lifetime Achievement Award.