Snapchat, emotive causes and higher purpose top themes at D&AD New Blood awards
The winners of this year's D&AD New Blood awards were announced last night with emotive causes, higher purpose and Snapchat featuring highly in projects.
D&AD
Entries came from 58 different countries, and the power of ‘creativity for good’ continued to be a strong motivator, with many campaigns focusing on world-changing creative ideas, resulting in four White Pencil (D&AD's award for marketing as a force for good) wins across four different briefs.
Brands including John Lewis, Adobe, Desperados and the Telegraph set the briefs, which ranged from 'Create A Window Into The Brand' to 'Inspire A Digital Audience To Think Again About The Telegraph'.
24 young creatives were the recipients of a Yellow Pencil this year, with two receiving the top award of a Black Pencil.
Paul Drake, D&AD foundation director commented: “D&AD New blood is all about inspiring the next generation, which is where our ‘Win One, Teach One’ mantra really comes to life. Winning a New Blood pencil is a huge turning point in a young creative’s career, not only are they recognised for being the best at what they do, but they get access to a wealth of contacts and advice from professional award Pencil winners and industry experts alike.”
James Wuds won a Black Pencil for his work 'Bottles of Squash' which was created in response to a brief set by Dazed that asked students to 'Declare Independence In 15 seconds'. While Polina Hohonova won her Black Pencil for 'Retro Serif', a project about the revival of abolished Russian glyphs. Monotype set the brief, which was to 'Use The Power Of Typography To Activate Your '.
