One Black Bear unveils new management team following merger with sister Shadow Giants
Creative agency One Black Bear has relaunched with a refreshed proposition and a new management team in place, following the integration of its sister social media agency Shadow Giants.
Founded in 2003 by business partners and creative duo Jon Harrison and Richard Elwell, the merger will see the social media agency rebrand under the One Black Bear name. The new look agency now has a 24-strong team of creatives, strategists, content producers, digital and social specialists.
In direct response to client feedback, PR services have also been added into the mix to link together all facets of One Black Bear and create a full service communications package. The new PR arm of the agency is headed up by Kelly O’Hanlon, formerly of WPR.
O’Hanlon joins a team of three other directors, each bringing expertise from across the communications industry: Amy Eddy heads up the agency’s digital services offering; Amy Gouldson leads on account management; while Kate Hartshorn joins the agency as associate planning director to lead the agency’s strategic output.
Discussing the merger and new management structure, Harrison said: “This has been a natural evolution rather than a knee-jerk revolution; we know our strengths and we understand what brands are looking for. We have remained agile through challenging economic times and are excited to be bringing everything under one name.”
Elwell commented: “What makes One Black Bear is the fact that it’s an agency led by creatives. We have distinct areas of specialism but these can blend seamlessly with each other as a client brief calls for. It’s a creative collaboration we strive for as a team and with our clients, and we’re excited for the next chapter in the One Black Bear story.”
Based at Fazeley Studios in Birmingham, One Black Bear was recently chosen as the lead creative agency for National Express. Other clients include University Hospitals NHS Foundation Trust, The Camping and Caravan Club, youth homelessness charity St Basils, Honda Motorcycles and Marketing Birmingham.
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