Sponsorship

Sky Sports brings Nissan and bet365 on board as sponsors for new Premier League season

Author

By Tony Connelly | Sports Marketing Reporter

July 7, 2016 | 3 min read

Sky Sports has announced bet365 and Nissan as the new sponsors for its Premier League coverage over the next three seasons.

Each company will sponsor different programming and match days on Sky Sports which has now introduced ‘Friday Night Football’ as part of its 126 live fixtures.

Bet365 will be the exclusive sponsor of Sky Sports’ Monday Night Football programme as well as the new Friday night fixtures.

Sky Sports bring Nissan and bet365 on board as sponsors

Sky Sports brings Nissan and bet365 on board as sponsors

Nissan meanwhile will sponsor the weekend coverage of the Premier League fixtures which includes Saturday lunchtime games as well as Sky Sports’ Super Sunday.

As well as its broadcast sponsorship Nissan will also sponsor all the Premier League previews, reviews, editorial articles, stats, facts and figures on Sky Sports.com.

Sky Media’s managing director, John Litster, said: “It is fantastic that bet365 and Nissan are joining us for what is the biggest Premier League season in Sky Sports history."

John Coates, joint group chief executive at bet365 said: “In what promises to be one of the biggest ever seasons in the Premier League this new opportunity with Sky Sports is big news all round. It’s certainly a fitting collaboration and is testament to bet365's continued and expanding relationship with Sky Sports.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Nissan’s marketing director, Chris Marsh, added: “This coming season is sure to be one of the most hotly anticipated in years. Sky Sports offers customers more of the biggest, most exciting games than other providers. It’s just one of the reasons why this partnership is such a perfect match for Nissan.”

While Sky Sports has strengthened its football coverage the broadcaster recently announced that it was ending its 25 year long coverage of the US Open tennis tournament.

Sponsorship

More from Sponsorship

View all

Trending

Industry insights

View all
Add your own content +