US Creative Work of the Week: Lennox – Degrees of Perfect

Lennox

Many home appliance brands are currently obsessed with showing consumers how “smart” or “connected” their products are. While heating and air conditioning company Lennox has certainly taken part in this trend – one of its latest ads touts the brand’s iComfort S30 thermostat that can sense changes in your environment – the brand recently had a little fun by taking the spotlight off of functionality and instead showing how the brand’s appliances can help power an art installation.

For the campaign, called ‘Degrees of Perfect,’ Lennox enlisted the help of five street artists to create murals using thermochromic paint, which changes colors when exposed to hot or cold air. When heated air was applied to the murals, the thermochromic paint layer would disappear, revealing a different mural underneath. When exposed to cool air, the top layer would return.

The two-layer murals, which “could be heated and cooled with absolute precision,” were created by street artists Bacon, Dodo Ose, 123Klan, Slick and Zek One with the help of Lennox engineers.

Created by Austin-based GSD&M and production company A’shop Crew, the installation has been voted by readers as US Creative Work of the Week.

According to GSD&M, each artist was tasked with creating a mural around one of the following themes: clean air, solar power, intelligence, quiet systems and balance. Last month, the brand held an exhibition at The Container Yard in LA where visitors could check out the murals.

If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here.

Credits:

Chief Creative Officer: Jay Russell

Group Creative Directors: Bill Marceau, Kris Wixom, Alisa Wixom

Creative Directors: Ray Longoria, Sean Keith

ACD, Art Director: Kyle Mitchell

CD, Experience Design: Rye Clifton

ACD, Experience Design: Maria D’Amato

Writer: Jon Miller

Designer: Steve Wolf

Project Manager: Lauren Bowen

Director of Production: Jack Epsteen

Executive Producer: Laura Busino

Producer: Natalie Lum Freedman

Content, Print, and Art Producer: Kelly Grant

Digital Producer: Kate Blair

Account Leadership: Mark Durein, Claire Tudor

Marketplace Planning: John D’Acierno

Business Affairs Manager: Linda Nhan

Social Media Managers: Charlie Joslin and Eduardo Herrera

Media Planner: Molly Herman

Associate Media Director: Marianne Rush

Media Supervisor: Kelsey Caulkins

Communications Manager: Chelsey Korman

HVAC Engineers: Tom Johnson (Lennox Corporate), Alain Savard (Lennox Premier Dealer), Zack Giron and Yuval Giron – Lennox Premier Dealers from AZ Air Conditioning & Heating

Music: Toro Y Moi, starRo

Music Manager: Cameron Rath, owner of Vibe Coach

Production Company/Lead Artists: ASHOP CREW

Director: Fluke (President of ASHOP CREW)

Production: A’Shop Creative Studios, Inc.

Lead Artist/Curator: FLUKE

Project Coordinator: Pascale Godbout

Director of Photography/Editor: Mikael Carriau

Director of Photography/Editor: Jeremie Boivin

Artist: BACON

Artist: DODO OSE

Artist: 123KLAN

Artist: SLICK

Artist: ZEK ONE

Founder / CEO, DoStuff Media: Scott Owens

National Events Manager, DoStuff Media: Erin Shorts

DoLA Founder; Spaceland Presents President: Mitchell Frank

General Manager, DoLA: Ben de Ayora

Account Manager, DoLA: Melissa Aquino

Production Manager, DoLA: Jasper Kuo

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