Digital agency Poke London has created a special #MarchForEurope Snapchat filter, designed to let protesters attending an anti-Brexit rally in central London express solidarity for the EU through selfies.
The Publicis-owned creative shop said it wanted to lend some of its digital expertise to the cause, asserting that it designed the decal to back up the march "and help people spread the word even further."
The protest against the UK's vote to leave the EU kicked off at Park Lane today (2 July). Thousands were expected to attend the event, which was organised by King's College graduate Kieran MacDermott.
The location-enabled campaign from Poke uses a Snapchat geo-fence (pictured above) to determine which users get access to the overlay. Snapchatters attending the march will be able to add the filter on top of their pictures when they reach the finish line at Parliament Square. The decal shows the stars from the EU flag aligned in a loveheart shape with the text underneath reading: 'March for Europe. 2nd July 2015.'
Poke's support follows on from several measures from the government to assuage the creative industry following the UK's vote to leave the EU.
Earlier this week culture secretary John Whittingdale said he would "work closely" with the media sector during Brexit negotiations. Meanwhile, London mayor Sadiq Khan has appointed a deputy, Justine Simons, take charge of the culture and creative industries in the capital.