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Advertising Association calls for industry self regulation and the return of e-cig ads post Brexit

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By John McCarthy | Media editor

June 27, 2016 | 3 min read

The Advertising Association has touched down with UK government officials to call for deregulation and self-regulation of the advertising industry, to aid with a post-Brexit economic recovery.

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Secretary of state for business and John Whittingdale and secretary of state for culture, media and sport have received a letter from Advertising Association chief executive Tim Lefroy who gave the government two steps to aid advertisers.

Lefroy firstly called for the government to ‘support responsible advertising self-regulation’ asking that it not “impose advertising bans related to public health issues” but instead collaborate with the industry.

Furthermore, Lefroy called for the Financial Conduct Authority (FCA) to roll back its recent back of e-cigarette advertising.

He said: “Advertising is the second largest creative industry, but more importantly it’s an economic activity and bellwether for the economy as a whole. Advertiser confidence should be a high priority for Government and a clear commitment to these principles would send an immediate, positive signal.”

It was outlined also that EU policies, including Data Protection Regulation, AVMS, e-privacy and consumer laws should be emulated in UK law post-Brexit.

Last week, The Drum spoke to top advertising figures to predict the effects the Brexit would have on the industry, read about that here.

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