Rimmel has launched another Snapchat-centered campaign, this time giving fashion lovers the chance to get a sneak peek inside Kate Moss' coveted closet.
To celebrate the brand's 15-year partnership with Moss, Rimmel hosted an event which saw Moss sit down with stylists Zoe Bedeaux and Scott Wimsett to discuss beauty tips, and reveal how some of her most memorable fashion moments have served as inspiration for Anniversary makeup collection.
A behind-the-scenes Snapchat Story and specially designed filter gave followers exclusive behind the scenes access to the event, marking the second big push Rimmel has opted to showcase on the platform.
Back in April, Rimmel announced via a global Snapchat 'press conference' that Cara Delevigne would be joining its team of celebrity ambassadors.
The Coty-owned cosmetic maker has been working with Cult LDN on its Snapchat activations.