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Marketing Rimmel Kate Moss

Rimmel Snapchat campaign gives fans a sneak peek in Kate Moss' closet


By Rebecca Stewart | Trends Editor

June 22, 2016 | 2 min read

Rimmel has launched another Snapchat-centered campaign, this time giving fashion lovers the chance to get a sneak peek inside Kate Moss' coveted closet.


Rimmel's new Kate Moss Snapchat campaign / RIMMEL SNAPCHAT KATE MOSS

To celebrate the brand's 15-year partnership with Moss, Rimmel hosted an event which saw Moss sit down with stylists Zoe Bedeaux and Scott Wimsett to discuss beauty tips, and reveal how some of her most memorable fashion moments have served as inspiration for Anniversary makeup collection.

A behind-the-scenes Snapchat Story and specially designed filter gave followers exclusive behind the scenes access to the event, marking the second big push Rimmel has opted to showcase on the platform.

Back in April, Rimmel announced via a global Snapchat 'press conference' that Cara Delevigne would be joining its team of celebrity ambassadors.

The Coty-owned cosmetic maker has been working with Cult LDN on its Snapchat activations.

Marketing Rimmel Kate Moss

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Cult's ideas and insight take some of the world’s biggest beauty, fashion, luxury and wellness brands beyond their comfort zone to drive tangible business value. Founded in London in 2012 by Bridey Lipscombe and Cat Turner, we launched a New York studio in 2018, a global production house in 2019, and now have over 40 staff and an annual turnover of $8m.

Our innovative campaigns deliver authority, personality and relevance for our clients, be they legacy brands or start-ups. New business wins in 2019 included ELEMIS, Burberry, ghd, Rodan + Fields, Kopari and Pepsi-Lipton International’s latest plant powered energy drink YULA. Existing clients Sally Hansen, dunhill and Coty also extended our creative remit. Cult have worked with icons including Beyoncé, Katy Perry, Vivienne Westwood and Lady Gaga, while also recently being the first agency to develop a social drop-model for Marc Jacobs, which generated a sales uplift of over 250%.

The business’ R&D arm launched Mindscape, a mental health voice app for Amazon Alexa and Google Home, in conjunction with charity Mind. The app received critical acclaim and Mindscape 2.0 will be launched later in the year. Cult have recently appointed a new Head of Strategy, Charlotte Bunyan, their first Communications Director, Hugo Eyre-Varnier and signed award-winning futurist author Lucie Greene to collaborate on Cult Futures, their new insight and incubation program.

Clients include :

M.A.C Cosmetics, ELEMIS, Nike, Burberry, Sally Hansen, GHD, Kopari, Rodan + Fields, Amazon Fashion, Pepsico, Umbro, St. Tropez, Revlon Professional, FarFetch, Sarah Jessica Parker Fragrances, Agent Provocateur, Royal Salute, Kurt Geiger, Tod's

Awards include :

2018: Shortlisted Campaign's Independent Agency of the Year, The Drum Independent Agency of the Year Top 100 2017: The Drum Network Social Media Agency of the Year 2016: Brand Republic Agency of the Year 2015: BIMA Hot 100 (Agency Co-Founder Listed), Digital Mavericks, Top 10 (Both Agency Co-Founders listed) Clio Image Awards, Experiential (winner)

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