Ad of the Day: Gillette challenges teens to 'Go Ask Dad' instead of Google

Gillette 'Go Ask Dad' / Gillette 'Go Ask Dad'

Gillette's 'Go Ask Dad' campaign has been named as our Ad of the Day by readers of our special Father's Day Creative Works round-up.

Based on research that indicated that 94 per cent of teens would rather turn to the internet than ask their dad for advice, the personal care brand wanted to show a set of teenage boys that actually dads often know best when it comes to their own sons.

To prove this, Gillette brought real-life father and son duos together, and tasked the dads with teaching their teens how to master the morning shave. In asking them to share a classic moment together the ad turned the spotlight back on dads with heartwarming results.

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