Ad of the Day: Gillette challenges teens to 'Go Ask Dad' instead of Google
Gillette's 'Go Ask Dad' campaign has been named as our Ad of the Day by readers of our special Father's Day Creative Works round-up.
Based on research that indicated that 94 per cent of teens would rather turn to the internet than ask their dad for advice, the personal care brand wanted to show a set of teenage boys that actually dads often know best when it comes to their own sons.
To prove this, Gillette brought real-life father and son duos together, and tasked the dads with teaching their teens how to master the morning shave. In asking them to share a classic moment together the ad turned the spotlight back on dads with heartwarming results.
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