The Lad Bible has recruited the former European digital chief of PR group Weber Shandwick to serve as its chief operating officer ahead of a big Cannes advertising drive.
Adam Clyne will oversee the daily running of the youth media specialists whilst driving its strategic growth and will be sent straight to the front line as part of a quartet of top executives travelling to Cannes next week.
Here Clyne will hobnob with advertisers, agencies and potential investors as the business seeks to extend recent rapid expansion which has seen it grow from 30 to 100 staff over the past 18 months.
Solly Solomou, chief executive and co-founder of the business, said: “Adam brings a breadth of operational and digital experience that will help take the Lad Bible Group to the next stage of our evolution. He will help us build on a period of strong growth.”
Clyne’s good connections are also likely to come to the fore, his sister Nicola Mendelsohn is facebook’s vice president for Europe, the Middle East and Africa.