Quartz appoints Upworthy’s Zazie Lucke to lead global marketing as it doubles down on staff

Quartz has appointed Bloomberg’s Zazie Lucke to lead its global marketing and creative services as the newsbrand doubles down on staff in time of exponential growth.

Coupled with the news that Zazie Lucke is joining Quartz as vice president, global marketing and creative services, Katie Ingman, formerly head of marketing and strategy planning for Bloomberg in EMEA, has joined as Quartz's director of marketing in EMEA.

In her new role, effective today, Lucke will oversee Quartz’s global marketing operation, which includes staff in New York, London, and San Francisco. There are additional sales operations in Chicago, Los Angeles, Hong Kong, and Tokyo, bringing the combined sales and marketing team to a total of 70 staff globally.

Lucke most recently led the marketing teams for Upworthy Media and Bloomberg Media. At Bloomberg she helped launch a slate of new brands across both traditional and emerging platforms, including Bloomberg Business, Bloomberg Politics and the program “With All Due Respect.” At Upworthy, Lucke drove efforts to bring the brand’s mission-based storytelling to advertisers through large-scale partnerships driven by social video.

Lucke previously worked for Quartz’s parent company, Atlantic Media, as vice president of marketing and strategic partnerships and for sister brand The Atlantic as associate publisher.

In 2008, Lucke joined The Atlantic as the brand’s first leader of marketing and creative services efforts and developed and launched The Atlantic’s “Native Solutions”. In 2012, Lucke was promoted to run marketing and strategic partnerships for Atlantic Media.

The digital newsbrand, which in May reported revenues have increased 121% from the same time period last year, has more than doubled its UK staff since its inception in 2012.

Quartz now has close to 200 full-time staff across its offices worldwide. The company launched Quartz India in 2014 and Quartz Africa in 2015, and plans to double its headcount in Hong Kong this year.

Lucke said: “I'm energized by Quartz’s explosion onto the global stage and its enviable combination of integrity, unmatched journalism, the social-savvy required for digital success, and the truly unique ideas and thinking that make it stand apart from the rest.”

Quartz recently swept the board at The Drum Online Media Awards, taking home the coveted Chairman’s award for a combination of ‘beautiful design’, ‘thought-provoking content’ and effective distribution across third parties. It also won Best App and B2B Sales Team, a new award for 2016.

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