Creative Work of the Week: brings new meaning to 'ad skipping' with Captain Obvious has introduced US cult character Captain Obvious to the UK and in doing so has scooped this week’s Creative Work of the Week accolade.

Voted for by The Drum readers, the summer advertising campaign from CP+B London aims to help travelers make the obvious choice.

The TV push shows Captain Obvious in a series of scenarios, specially created for the UK market where he unknowingly falls foul of British ways.

Online the campaign gives a whole new meaning to the phrase ‘ad skipping’ with the digital version offering viewers the chance to see a ‘skippable’ cut of the ad.

The alternative reveals a mirror of the ad in which all the characters are literally skipping.

To vote for next week’s Creative Work of the Week visit our latest Creative Works round-up, you can also keep up to date with the latest design, creative and advertising work from around the globe on our Creative Works homepage.

Agency: CP+B

Executive Creative Director: Dave Buonaguidi

Creatives: David Carr, Martins Millers, Graham Storey, Phil Cockrell

Additional Credits: Producer: Chris Chapman

Head of Client Services: Charles Faircloth

Account Director: Tania Delamotte

Director: Michael Clowater

Producer: Jason Scanlon

Production Company: Smuggler

Editor: Saam Hodivala

Edit House: Work

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