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Denby Pottery appoints 7thingsmedia to fire up their SEO activity


By Naomi Taylor | Client Services Manager

June 2, 2016 | 2 min read

Denby Pottery have appointed 7thingsmedia to lead their organic search marketing activity in the UK.

Commencing with immediate effect, the London and New York based agency will devise a search marketing strategy to create an SEO plan to support Denby’s digital growth plans.

Helping to promote Denby Pottery’s stoneware and tableware collections, 7thingsmedia have put together a detailed marketing strategy to increase brand awareness through organic search. This will build on Denby’s heritage and as well as focusing on seasonal activities, eg. outdoor entertaining, bridal gifts and will give particular focus to their exciting new product development program. The strategy will include an in-depth competitor analysis campaign looking not only at branded terms but also generic. Recommendations will also be made on how to increase site speed and optimise performance across all devices, especially mobile.

7thingsmedia are assisting with the restructure of Denby’s top level site navigation, which will be defined by how users are searching for products and therefore will offer customers a better overall site user experience and increase Denby’s ability to target a more competitive keyword strategy.

Nina du Celliee Muller, global digital director at Denby Pottery at Denby, commented: “We feel 7thingsmedia is an agency you can trust; both with the strategy, the execution and most importantly have a passion for our products. They have been brought on board to play an integral part in our company’s growth plan.”

Chris Bishop, founder & CEO at 7thingsmedia, said on the appointment “It’s yet another SEO campaign for the agency so we are all certainly delighted with that. We are aligned with Denby’s domestic and international growth potential and are thoroughly looking forward to being their digital partner on this activity.”

7thingsmedia are based in London and New York, and work with clients such as French Connection, NET-A-PORTER and James Villa Holidays.

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