UK Top Shazamed Ads: Going all 'Hip Hop' pays off for Volkswagen

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

Volkswagen has entered the chart at number eight this week thanks to 'Hip Hop' by Dead Prez.

The automaker's spot for its Tiguan compact SUV makes use of the 1999 track to show how the car can seemingly turn an uncool parent into a cool one ahead of the dreaded school run. The song is heard blaring from the model's built-in sound system as a little girl marvels at her Dad's effortless cool - which is scuppered when he attempts to meet her half way on a first bump.

Meanwhile, there's another fresh entry from Vodafone, which places at number five with a little help from AronChupa's summer hit 'Little Swing'.

Boohoo has also entered the chart with 'Hotter Than Hell' by Dua Lipa Elsewhere and BBC Radio 1 holds on to the top spot with Alan Walker's 'Faded'.

Shazam Chart

1
Faded
Artist: Alan Walker
Brand: BBC Radio 1
Campaign: Give It Out Get It Back
Agency: Bbc
2
New Girl
Artist: Reggie 'n' Bollie
Brand: Littlewoods
Campaign: Summer 2016
Agency: Somo
3
Sunshine
Artist: Tieks
Brand: Fiat 500
Campaign: Fresh
Agency: Maxus
4
Hotter Than Hell
Artist: Dua Lipa
Brand: Boohoo
Campaign: Summer 2016
Agency: Hatch
5
Way Down We Go
Artist: Kaleo
Brand: No. 7
Campaign: Lift And Luminate Serum
Agency: M&c
6
Light It Up
Artist: Major Lazer
Brand: Very
Campaign: Spring Fashion
Agency: Somo
7
Little Swing
Artist: Aronchupa
Brand: Vodafone
Campaign: Get Ready
Agency: Vodafone
8
Hip Hop
Artist: Dead Prez
Brand: Volkswagen
Campaign: Cool Connected
Agency: Adam & Eve Ddb
9
Keeping Your Head Up
Artist: Birdy
Brand: Twitter
Campaign: This Is Happening
Agency: Twitter
10
Come And Get Your Love
Artist: Redbone
Brand: SKY
Campaign: X:mena Apocalypse
Agency: Wcrs

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