Church End Brewery launches new beers Screw EU and EU Beauty to mark historic EU vote
With the EU Referendum now looming large, Birmingham-based agency RBH Creative Communications has produced an integrated advertising campaign to launch two new ales created by Church End Brewery to mark the historic vote.
The two new beers – EU Beauty and Screw EU – will also be the subject of a vote on a microsite in a special event that, as RBH’s creative director duo Woody & Vinny put it with slight reference to Monty Python, ‘Somewhat mirrors another vote that’s going on at the same time’. The current tally, along with your preference, can then be shared socially by participants.
Speaking of the new beers Woody said: “We chose the two names to be deliberately polarising in order to provoke debate in pubs. Wherever you find the beers, you’ll also find double-sided beermats bearing the words ‘In’ above the EU Beauty logo and ‘Out’ above Screw EU. So you can literally slap your allegiance on the table there and then before having a good old natter about the beers and maybe that other thing that’s happening in June”.
A light-hearted poster campaign will appear in the coming days, as will a tongue-very-firmly-in-cheek, public-information-film style plea from Church End Brewery for people to vote with their heads on the matter.
Stewart Elliot at Church End Brewery said of the campaign: “Not only is it great creative work, the interactive beermats are a great business idea in the way that they get people noticing and talking about the two ales. But that’s nothing less than I’ve come to expect from working with RBH.”
RBH was established in 1995 and now employs 40 staff working with clients such as Jaguar Land Rover, Peugeot, Resorts World Birmingham, Drayton Manor Theme Park, Duck and Cover, Grand Central Birmingham and Wacoal.
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