Creative Work of the Week: Tesco takes cues from classic albums as vinyl returns to stores
Tesco’s nod to famous album iconography has won over The Drum readers to scoop this week’s Creative Work of the Week prize.
The print campaign, led by BBH London, comes as Tesco announces the return of vinyl to its stores after trialling the sale of vinyl in selected stores over Christmas.
Now a permanent feature in 40 of its stores the launch of vinyl has allowed Tesco to take on a new format in its comms – flyposting – giving the supermarket the chance to target those used to seeing posters for new albums and gigs.
Targeting both music-crazed twenty-somethings and their parents who find nostalgia in vinyl, the creative takes cues from famous album covers such as The Velvet Underground.
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Creative Director: Chris Clarke, Matt Moreland
Creative Team: Chris Clarke, Matt Moreland
Additional Credits: Strategist: Jill Cummins
Strategy Director: Lilli English
Business Lead: Holly Ripper
Account Manager: David White
Producer: Tim Wilks/Aileen Grebovic
Photographer: Colin Campbell