The Mobile Programmatic Future of Advertising

The mobile programmatic future of advertising

The IAB’s recent “Marketer Perceptions of Mobile Advertising” report found over three-quarters of marketers believe that programmatic mobile is important. But only 27% had actually purchased mobile ads programmatically.

The Drum has partnered with Tremor Video to explore the reasons behind this disconnect.

This report aims to explore the myths and realities of trading mobile inventory programmatically today, tackle some of the challenges limiting further growth in this area and suggest some solutions.

Your data is treated in accordance with the terms & conditions and privacy policy of The Drum / Carnyx Group.

As a Drum reader you have free access to all downloadable content like this, all we request in return are a few details so the partner of this publication can contact you with further information relating to its content.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.